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Continue reading →: Beyond Product Placement: Inside LINK Group’s Video Chat Messaging Approach to TV AdvertisingIndonesia’s advertising industry is facing a familiar but increasingly difficult challenge. Consumers are becoming more selective about what they pay attention to, while conventional advertising is becoming easier to ignore. At the same time, brands still need to reach wider audiences in ways that feel relevant and deliver measurable impact.…
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Continue reading →: StoryMint Connects SEO, AI Search and Audience PersonaFor this interview, I wanted to understand how SEO is changing as AI becomes a bigger part of how people search online. What I found interesting is that while AI search is changing the way people find information, the basic question for marketers remains the same: who are you actually…
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Continue reading →: BINAR’s Next Chapter: From Digital Talent to AI Workforce TransformationBINAR is entering a new chapter. BINAR’s vision has remained consistent since its founding: preparing Indonesia for the future of work. What has changed is what that future looks like. Founded in 2017 as a digital talent and education company, the Indonesian company is now putting artificial intelligence at the…
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Continue reading →: Building the Next Chapter: MCI, DORÉ by LeTAO and Kotobuki SpiritsMandiri Capital Indonesia (MCI) has made its first investment in the food and beverage sector through DORÉ by LeTAO, marking the return of the corporate venture capital firm after nearly two years of strategic review and the first investment under its new “mini private equity” approach. The partnership brings together…
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Continue reading →: The Japanese Spirit Behind DORÉ by LeTAOBehind every successful company is a team that shares the same vision. For Andy Pangestu, Co-Founder & CEO of Omiyage Group, building DORÉ by LeTAO was never a solo journey. From the beginning, it was about bringing together people with different strengths but the same passion for creating something meaningful.…
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Continue reading →: Dian Noeh: The PR Perspective on Trust, Governance, and Startup GrowthIndonesia’s venture capital ecosystem has changed considerably over the past few years. Following several high-profile startup cases, investors have become more selective, founders are expected to be more transparent, and conversations are no longer driven by ambitious growth stories alone. For Dian Noeh, Founder & CEO of Kultur Voice Business…
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